The White House today raised Bush approval rating to "Popularity Orange" in preparation for the upcoming November elections. Federal officials say the escalation was in response to a significant uptick in "chatter" concerning the possibility of Democrats retaining control of the Senate. Bush's approval, which had been at the "Elevated Popularity" level (70%-80%) since the anniversary of 9/11, was raised to the 80%-90% range, where it is expected to remain until the conclusion of the 2002 midterm elections. The White House said it does not foresee the need to go to "Popularity Red" -- the highest level of Approval possible -- but reserves the right to do so "if the situation merits a more forceful response". The public reacted almost immediately to the news: in a CNN/Reuters poll taken soon after the announcement, five out of six Americas said their impressions of Bush were "favorable" or "very favorable".
October 28th, 2002
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