When Coca-cola debuted it was sold in 6 oz. bottles. Six ounces! Today the thought of drinking a mere 6 oz. of Coke seems unfathomably quaint, like riding around in a carriage or steadfastly refusing to believe it’s not butter.
I remember buying the 8 oz. “half cans” of Coke at the local market when I was a kid, but the 12 oz. can reigned supreme for the last few decades. No longer, though. Now the standard unit of Coke (here in the Northwest, at least) is 20 oz. — you can no longer find the smaller-sized cans of soda at gas stations or convenience stores, and even vending machines now dispense plastic bottles.
When Coke sold in 6 oz. bottles it was billed as the “pause” that refreshes. Now it’s a motherlovin’ sabbatical.
You’d think that there would be a logical upper-limit to the amount of cola soft drink companies could pawn off as the “standard.” You’d think that, but apparently you’d be wrong. Wendy’s, for instance, is currently renaming its drink sizes, and what was once a “Biggie” Mountain Dew is now a “medium.” In other words, their “standard” size contains 32 oz. So does the 7-11 “Big Gulp” — and it’s the smallest of the Gulp family, which includes the Super Big Gulp (44 oz.), the X-Treme Big Gulp (52 oz.), and the Brobdingnagian Gulp (a Coca-cola syrup canister with a straw stuck into it). We can’t raise the minimum wage in this country, but the minimum serving size of Sprite just goes up and up and up.
“Sure,” you might argue, “but those are fountain drinks, which are 50% ice anyhow. But the standard size of soft drinks sold in stores can’t possibly get any bigger than 20 oz.” Au contraire, Mon P