Why is Taco Bell so named?: When I was nine or ten, I was in the car with my dad when we passed one of the Taco Bells that were springing up all over our suburb. “Why do they call it that?” I asked.
My father, a classical music aficionado, thought for a moment and said “I think it’s a play on the name Pachelbel. You know, the composer who wrote the Canon? And the Hexachordum Apollinis?”
That answer satisfied me for a decade and a half. Recently, though, while driving by another of the ubiquitous fast-food outlets, the question popped back into my head, and it occurred to me that a restaurant boasting a “Cheesy Gordita Crunch Supreme” for 99¢ was probably not named in honor of a seventeenth century Baroque organist. Maybe if they served a “Beef Taccota in C minor,” or their soda machine dispensed “Mountain Fugue.”
So today I headed over to tacobell.com, and pored over their “history” page, looking for clues as to the store’s name. And by “pored over,” I mean I read the first two words in their history, which were as follows:
"Glen Bell ..."
Ah. The founder’s name is Bell. Duh.
And so my fifteen-year investigation comes to a sudden and anti-climatic end. Wow. Honestly, I don’t know what to do with the rest of my life. Possibly just reading through the archives of this fansite.
What ever happened to the ozone layer?: In the late 80’s and early 90’s, the environmental crisis du jour was the rapidly depleting ozone layer. I distinctly remember hearing somewhere that the ever-widening hole over Antarctica had reached some critical tipping point, where all our efforts to stop the damage would be in vain. David Brin’s 1991 novel Earth foresaw a future in which no sane person would venture outside without a hat, glasses, and heavy sunscreen. In the 1992 presidential campaign, George Bush dubbed Gore as “ozone man” for his environmental activism.
Now, of course, Gore is a champion for global warning. (although, technically speaking, I think he might be against global warming) and the ozone layer seems to have been all but forgotten. What happened?
What happened, apparently, is that we stopped releasing the compounds that damage the ozone layer, which took the topic off the polical table — even though the hole still exists, and was larger than ever before as recently as 2000. Even so, most people agree that it is healing. “All other things being equal,” says NOAA, “and with adherence to the international agreements, the ozone layer is expected to recover over the next 50 years or so.” The main “international agreements” here are the Vienna Convention (1985) and the Montreal Protocol (1989). The latter, especially, is largely responsible for the worldwide phase-out of ozone damaging chemicals (halogenated hydrocarbons), and it has been hailed by Kofi Annan as “Perhaps the single most successful international agreement to date.”
So I guess the take-home message here is: if we all work together, as conscientious global citizens, we can collectively confront and even reverse the environmental cataclysms that threaten the future of our species. Or perhaps the moral is: if I, Matthew Baldwin, personally ignore a problem for a decade or so, it will go away. Could be either one, no way to tell.
Here you can find a nice overview of the issue, and a chart showing significant dates, both past and future, in the ozone crisis and response.