Pinnacle Quiz

I was just on the website for Pinnacle Foods, and discovered that these guys own a crapload of the most well-known food brands. I also noticed that every product page on their site featured a logo for a brand, and a piece of clipart that presumably portrayed the target demographic for that food. Can you match ’em up?

14 thoughts on “Pinnacle Quiz

  1. The Celeste thing (which I have never heard of) is advertised as a pizza for one. The only person who is alone in their picture is the football player, so he must be the pizza-eater. Poooooor lonely pizza-eating football player.

    Does this company really make three different brands of pancake syrup? Why?

  2. The Harris Law of Corporate Evil:

    The evilness of a company is directly proportional to the number of fakey-smiling people on their website.

    It doesn’t matter if they’re just looking at the camera, using a computer, about to eat breakfast or wearing a headset about to take your order for a subscription for a magazine.

  3. Also, I looked at the Pinnacle website and


    I can’t believe the only picture with hot dogs in it was for Vlasic rather than Armour! What’s up with that?

  4. “of the most well-known food brands.”

    I didn’t recognise a single one of those brands. I wonder why? Ah yes! It’s because you’re confusing America with the whole world.

    “of the most well-known food brands in the USA.”

    WWW you see. World wide. WWW, geddit?

  5. Oh jeez Jon…did you see an opportunity you just couldnt let slide? for the record, i am in south africa and recognize all those brands but one. WORLD. On the other hand, I didnt recognize any of the people in those pictures. they must be american.

  6. Hey, Chris, don’t yell at Jon. Being snotty about america-centrism is the way Europeans make themselves feel better about the fact that they INVENTED the Web and have a greater population than the US, but they still barely get a mention online unless people like Jon get all pissy.

    Seriously, Jon. Your campaign to get all Americans to append the phrase “in the USA” to every fucking sentence we utter is not going to work. Save your energy for, I don’t know, cheese eating.

    Sorry to get all huffy in your comments section, Matt. Great quiz. At the first pancake picture, I’m like, oh well that one’s easy. Then I see the next pancake picture, then the WAFFLES. The subtle differences in (American) syrups are obvious to (American) connoisseurs like me, though (in America — oh wait, in the USA, sorry Brazilians!)

  7. I was praying, actually PRAYING that the picture of the African Americans wouldn’t be placed alongside the barbecue.

    Could be worse; they could be allied with Aunt Jemima.

  8. “Seriously, Jon. Your campaign to get all Americans to append the phrase “in the USA” to every fucking sentence we utter is not going to work. Save your energy for, I don’t know, cheese eating.”

    I have no such campaign. I don’t eat cheese, as I’m lactose intolerant and it gives me migraines. You are exagerrating a lot. You don’t have to put append the phrase “in the USA” to every fucking sentence you utter. I mean, that would be stupid. You could try thinking that there are nations outside your own. You could try not assuming that the USA equals the whole world. Is that such a big deal? Is that too hard to try?

    Now a fucking campaign to stop Americans using the fucking phrase “seriously” in every fucking sentence would be good. I can see that fucking working. Seriously. Fucking seriously.

    And Chris, why should I let it slide? Matt is an intelligent, clever writer. This is a blog. Comments were on, so he wants feedback. But the quiz is totally american-centric and yes, Matt and other Americans would be better people for not confusing America for the “whole world”. Seriously. The fact that you recognise all those brands but one could say something about South Africa or the crap you eat.

  9. An entertaining and embarrassing way to spend a few minutes on a Sunday morning. I scored 7. So the food industry has successfully brainwashed me 7/12 of the way.

    I recognized “the boss of his pit” right away. Seriously! In the f***ing USA! And stuff!

  10. Jon, you would be justified in making your initial point if Matthew had actually said something blatantly US-centric but I think in this instance your comment was unwarranted and excessive. Firstly, this blog is by an American for a primarily, but by no means exclusively, American audience and so the fact that it is written from an American point of view is to be expected. Secondly, he said “well-known food brands” not “the best known brands in the world”.

    David P’s response was also perhaps slightly excessive (cheese eating is a bit much and certainly an odd choice of slander :-)) but more understandable considering your post could be considered provocative and unwarranted.

    Personally, I’m not an American nor am I living in America and I didn’t recognise most of the brands either but does that matter? If you are a regular reader of DY you’ll have realised by now that Matthew’s are funny, thought-provoking and always interesting so why not lighten up a bit?

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