NPR’s Morning Edition carried a story about the boom in energy drinks and their offspring:
The latest caffeine product takes a new form: It’s a stamp-sized gel sheet that dissolves in the mouth like a breath freshener. The product, called Sheets, is sort of like an energy drink without the water. A promotional video shows NBA star LeBron James, in black and white, placing a bright red gel strip on his tongue.
LeBron James? Why didn’t they get Isiah Whitlock, Jr. as a spokeman–he would have been perfect for this!