This was a non-commercial commercial I heard on NPR yesterday:
Last year, 6,000 teens were killed in drunk driving accidents. We at Allstate Insurance think that’s 6,000 teens too many.
Not bad at communicating the message “we care,” I guess. But truly great ads are thought-provoking. If they had instead said “we think that’s 5,992 teens too many,” the listener would really start wondering about the other eight.